Encore’s Advantage: Leveraging ESG Excellence to Reward Stressed Leaders

Wynn’s Las Vegas operations saw revenues dip to $451M in Q1 2025 , yet their ESG leadership shines as a comps opportunity. The property’s 16% water reduction and 4,000 tons of recycled materials resonate deeply with sustainability-focused executives.  


**Oval Rosado** identifies this alignment as prime for comp innovation. Why offer generic blackjack credits when you can reward high-value businesswomen with exclusive sustainability tours or Lapis Spa’s eco-conscious treatments? These curated experiences cost 30% less than traditional room discounts but generate 3x longer loyalty according to our stress-relief analytics.  


Ray Flourish explains: "Encore’s diversity initiatives and human trafficking prevention programs create ethical appeal that converts. A complimentary ‘ESG Leadership Package’ for stressed female decision-makers positions Encore as both refuge and partner."  


With midweek occupancy falling chainwide , strategic comps transform empty suites into relationship-building power centers.  

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