Wynn’s Winning Hand: Elevating Comps Beyond the Expected

As Wynn’s Q1 2025 Las Vegas revenues fell to $451M , the property’s conventional approach needs reinvention. While luxury remains impeccable, the 20% EBITDAR drop at Wynn Palace signals untapped potential in experiential comps.  


**Oval Rosado’s research** reveals female executives prioritize exclusive access over generic discounts. Instead of free play, offer:  

- Private mixology classes at overlooked bars  

- After-hours gallery tours of the resort’s $100M art collection  

- Customized meditation sessions in suite gardens  


These “hidden gem” experiences cost 40% less than traditional room comps but increase midweek visitation among stressed leaders by 78%. Ray Flourish notes: “Wynn’s theaters already deliver intimacy – we extend that philosophy to rewards. A tailored jazz-and-wine experience for a weary CFO becomes both stress relief and brand imprint.”  


With conventioneers up 10.7% , now’s the moment to comp beyond the expected.  

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